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Meta Ads V1 (Fiber Sales)
Total Spend
$6,381.59
Leads
171
Purchases
666
Clicks
4,655
CTR
2.55%
CPL
$37.32
| Campaign | Spend | Clicks | Leads | Purchases | CPL |
|---|---|---|---|---|---|
| AIA Full AI Test | $2,168.22 | 1,299 | 79 | 20 | $27.44 |
| Internet Air Business Dynamic | $1,314.27 | 1,144 | 31 | 0 | $42.39 |
| AIA AI Test 2FA | $1,215.17 | 1,201 | 48 | 0 | $25.32 |
| Michael Test Dynamic | $481.76 | 466 | 20 | 0 | $24.09 |
| General Providers (all) | $183.82 | 161 | 6 | 0 | $30.64 |
| AIA Engagement | $130.40 | 166 | 0 | 0 | - |
| AIA Traffic | $81.19 | 82 | 0 | 0 | - |
| Retargeting AIA | $135.24 | 136 | 12 | 646 | $11.27 |
| Total V1 | $6,381.59 | 4,655 | 171 | 666 | $37.32 |
Meta Ads V2
Campaign Breakdown
Meta Ads V2 (Fiber Connect)
Total Spend
$2,566.32
Leads
80
Purchases
18
Clicks
2,978
CTR
2.41%
CPL
$32.08
| Campaign | Spend | Clicks | Leads | Purchases | CPL |
|---|---|---|---|---|---|
| Cell Phone Promo | $1,234.47 | 1,023 | 45 | 0 | $27.43 |
| Internet Air Business V2 | $795.34 | 717 | 34 | 0 | $23.39 |
| Internet Air Traffic V2 | $732.81 | 789 | 2 | 0 | $366.41 |
| Phone Promo Traffic V2 | $373.25 | 381 | 0 | 0 | - |
| Retargeting V2 | $72.84 | 68 | 10 | 18 | $7.28 |
| Total V2 | $2,566.32 | 2,978 | 80 | 18 | $32.08 |
Google Ads
Campaign Breakdown
Google Ads Performance
Total Spend
$3,231.07
Clicks
1,105
Impressions
8,587
CTR
12.90%
CPC
$2.90
CPM
$374.71
| Campaign | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|
| Direct Checkout | ABF | Search | $1,311.47 | 507 | 3,886 | 13.05% | $2.59 |
| Direct Checkout | ABF | Search #2 | $788.70 | 255 | 1,846 | 13.81% | $3.09 |
| Phone Promo | Search #2 | $437.85 | 103 | 837 | 12.31% | $4.25 |
| Phone Promo | Search | Lead Form | $345.38 | 100 | 700 | 14.29% | $3.45 |
| Phone Promo | PMax | $250.97 | 107 | 1,074 | 9.96% | $2.35 |
| Direct Checkout | ABF | PMax | $74.52 | 33 | 221 | 14.93% | $2.26 |
| Total | $3,231.07 | 1,105 | 8,587 | 12.90% | $2.90 |
Google Ads
Google Ads Conversion Categories
Check Availability
103
Form Submissions
Calls from Ads
14
Phone Call Leads
Total Conversions
117
All Categories Combined
| Conversion Action | Category | Type | Conversions |
|---|---|---|---|
| Check Availability | Submit Lead Form | Webpage | 103 |
| Calls from Ads | Phone Call Lead | Ad Call | 14 |
| Total | 117 | ||
Combined Ad Spend Summary
Google Ads Spend
$3,231.07
Meta V1 Spend
$6,381.59
Meta V2 Spend
$2,566.32
Total Ad Spend
$12,178.98
Total Meta Leads
251
Total Meta Purchases
684
SMS Campaign
SMS Campaign Test #2
Social Media Activity
Facebook Posts
3
Instagram Posts
3
Total Engagement
6
Likes + Comments
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Tired of slow, unreliable internet holding your business back? AT&T Internet Air delivers fast 5G wireless internet, no installation, no contracts. Get online in minutes with speeds up to 100Mbps...
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